Privacy Policy
Last updated: 13 July 2026
Luxury Pools UK respects your privacy and is committed to protecting the personal information submitted through this website.
This policy explains what information we collect, how it is used, how long it may be retained and the rights available to you under UK data protection law.
Who We Are
Luxury Pools UK is an independent information website providing guidance about swimming pool design, installation, costs, planning and ownership in the United Kingdom.
Luxury Pools UK is operated by MWD Hosting. For the purposes of UK data protection law, the website operator is responsible for the personal information described in this policy.
Privacy enquiries can be sent to:
Information We Collect
When you use the secure contact form, we may collect:
- Your name
- Your email address
- The enquiry topic you select
- The contents of your message
- Any other information you voluntarily include
Please do not include payment details, financial information, medical information or other sensitive personal information in your message.
Technical and Security Information
The website, hosting platform and security services may process limited technical information when you visit the website or submit a form. This may include:
- Your IP address
- Browser and device information
- Date and time of access
- Form submission and rate-limiting information
- Security, diagnostic and error logs
This information is used to operate and secure the website, prevent spam and misuse, investigate technical problems and protect the contact form.
How We Use Your Information
Information submitted through the website may be used to:
- Read, assess and respond to your message
- Provide clarification about information published on the website
- Consider suggested corrections or updates
- Maintain appropriate records of correspondence
- Prevent spam, fraud, misuse and security incidents
- Comply with legal or regulatory obligations
We do not use contact-form information for unrelated email marketing. We do not sell or rent personal information.
Our Lawful Basis
We normally process contact-form information on the basis of our legitimate interests in operating the website, responding to messages, maintaining accurate content, protecting the website and keeping appropriate records.
Where processing is required by law, information may also be processed to comply with a legal obligation.
Who We Share Information With
Personal information may be processed by trusted organisations that help us operate and protect the website, including:
- Website hosting providers
- Email service providers
- Website maintenance and technical-support providers
- Malware monitoring and website-security providers
- Professional advisers where reasonably necessary
- Regulators, law enforcement or public authorities where legally required
These organisations only receive information reasonably necessary to provide their services or fulfil a legal requirement.
We do not share contact-form information with unrelated businesses for advertising or unsolicited marketing.
How Contact Messages Are Stored
Contact-form messages are sent to an authorised email account at
Messages are not stored in a publicly accessible website database. Copies may nevertheless exist within secure email accounts, website backups, hosting systems, security logs and ordinary business records.
How Long We Keep Information
Contact messages will normally be retained for up to 12 months after the most recent correspondence. They may then be deleted unless there is a legitimate reason to keep them for longer.
Information may be retained for longer where reasonably necessary to deal with a complaint, prevent fraud, establish or defend a legal claim, maintain website security or comply with a legal obligation.
Technical and security records may be retained according to the normal retention periods used by our hosting, email and security providers.
How We Protect Your Information
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration or misuse.
The Luxury Pools UK contact form includes:
- Server-side input validation
- Joomla session-token protection
- Signed form timing checks
- Anti-spam honeypot fields
- Submission-rate limiting
- Field-length restrictions
- A fixed authorised email recipient
No method of transmitting or storing information online can be guaranteed to be completely risk-free.
Google Search Console
Luxury Pools UK is connected to Google Search Console to help the website operator understand indexing, search visibility and technical issues affecting the website.
The website does not currently use Google Analytics, advertising tracking, remarketing or behavioural profiling technology.
Cookies and Session Technology
The website may use strictly necessary cookies or temporary session technology required for Joomla functionality and secure contact-form operation.
Further information is provided in our Cookie Policy.
International Processing
Some hosting, email or security providers may process information outside the United Kingdom.
Where this occurs, reasonable steps will be taken to ensure that an appropriate legal mechanism or data-protection safeguard is used.
Your Data Protection Rights
Depending on the circumstances, you may have the right to:
- Ask whether we hold personal information about you
- Request a copy of your personal information
- Ask for inaccurate information to be corrected
- Request deletion of your information
- Request restriction of certain processing
- Object to processing based on legitimate interests
- Request transfer of information where the right applies
These rights are subject to legal conditions and exemptions and may not apply in every situation.
To make a request, email:
Making a Complaint
Please contact us first if you have concerns about how your personal information has been handled.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.
External Websites
Luxury Pools UK may contain links to external websites and independent service providers.
We are not responsible for the content, security or privacy practices of external websites. You should review their privacy information before submitting personal information.
Changes to This Policy
This policy may be updated when the website, contact form, service providers or legal requirements change.
The latest version will be published on this page together with its updated date.
Contact
Questions about this Privacy Policy can be sent to: